Identity & Launch Range
¤ Branding & Identity
¤ Art Direction
¤ Production
Lifeblood Clothing is a tee shirt company, founded in 2008 by Lifeblood.
Lifeblood Clothing is the brain-child of Shane Duncan, Lifeblood Managing Director. We created a range of work for Lifeblood Clothing under the creative directorship of Jason Massarotto, including brand identity, initial shirt illustrations and the production research and implementation of the launch range of tee shirts.
The visual identity of the brand reflects a combination of the audience and direction of the brand - youthful, fun and interesting designs that speak to people.
Lifeblood Clothing is committed to giving back to the community. Lifeblood Clothing has worked with various charities and is currently partnered with the 20th Man.