deccabar.com.au & Marketing
¤ Website development
¤ Marketing Strategic Development
¤ Finished Artwork
¤ Signage
Decca Bar website development and marketing strategy.
Decca Bar is a contemporary nightclub in the centre of Melbourne. The team at Decca redeveloped the interior taking influence from music label history and art deco architecture. The interior of the venue features a diagonally curved bar with granite top, illustrative panels featuring music icons and is complete with a high class sound system for DJs, bands and functions.
The site redevelopment is part of a push towards increasing the number of functions at the Decca, and we consulted with them regarding strategy and marketing, in addition to development of their website.
In addition to web development, marketing strategies were developed to incorporate printed promotional material able to be distributed as a showcase of the venue's facilities and availability for functions. The city centre location of the bar means that a high volume of walk by traffic flows past during the day, and this was capitalised on by the creation of a postcard system with high quality cards for passers by to collect as a simple way of taking the details of the bar for future reference.
In addition to this, we have worked with the team on artwork for signage and various promotional materials.